In the late 1980s, Rahmon Coupe led a team at the Defence Science & Technology Organisation (DSTO) developing unique Radar simulation technology. Rahmon left the DSTO to commercialise this technology in a start-up, MRad, which grew to 55 staff in four years and over $30 million in contracts. Rahmon then established a consulting company in which he identified novel search technology at Flinders University. In 1999, with co-founders, Stuart Snyder and Victor Previn, Rahmon acquired this technology and established YourAmigo. Despite being in the aftermath of the dot.com bust, YourAmigo raised substantial amounts in angel capital and received further government grants before the company reached break even in 2005. In 2002, YourAmigo launched its first product, Enterprise Search, and won the Secrets of Australian IT award. However, Rahmon saw a larger opportunity in the internet Search Engine Optimisation market, and realised the limitation of a fixed-fee licence model. He launched Spider Linker, which made invisible content in e-commerce sites visible to internet search engines, and opened US and UK offices in 2003. An early customer was Sony Europe, which had less than 300 pages in Google. Within three months Sony had over 60,000 product pages visible, generating significant sales from search engines. In a pivotal decision, Rahmon offered Spider Linker as a hosted, cost-per-click service which meant increased recurring revenue was generated at high margins. YourAmigo received the 2008 Premier’s Award for SA Exporter of the Year with exports accounting for 99% of revenue. Half year revenue to December 2008 was 85% higher than the previous half year, despite the global financial crisis. YourAmigo’s latest offering is a content creation service that drives incremental revenue to web sites by intelligently matching content to searchers’ queries. Rahmon’s next goal is to list YourAmigo on the London stock exchange. | 
